Google Insights for Search

By far, the best tool to get to know what people are searching for, in other words, what is hot right now.

Announcing Google Insights for Search

Trevor Claiborne, Inside AdWords crew
Aug 05, 2008

In June, we updated Google Trends with numbers and the ability to download results to a spreadsheet. We received a lot of great feedback from agencies and advertisers on how they’re using the new version; from identifying new growth markets to optimizing their Google AdWords campaigns.

We have Elan Dekel and Niv Efron to tell us about a new tool for fans of Google Trends:

Today, we’re launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

Try it out here:

Google Insights for Search

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames.


Narrow data to specific categories, like finance, health, and sports.

Examples: Top movies in France, USA, and Japan (last 30 days), Soccer in 2008, 2007…, The top vehicle brands in France (last 30 days)


Anticipate demand for your business so you can budget and plan accordingly.

Examples: digital camera in 2007, 2006…, soccer in 2006 vs. 2007, tour de france in 2008, 2007,…

Geographic distribution

Know where to find your customers. See how search volume is distributed across regions and cities.

Examples: pizza in Italy vs. the USA, ski in Australia vs. Switzerland, soccer in Brazil, Italy, Germany, UK

See examples of how you can use Google Insights for Search.

Here’s an interesting post on Google Insights

Who wants what? Google Insight on spam, pirated software and other fun stuff

Ethan Zuckerman
Aug 13, 2008

Oh man. Google Insights for Search is good fun. I’m supposed to spend this week finishing a number of writing projects. But I spent almost all today running different searches and being basically stunned at how much data’s available through the interface.


2 Responses to Google Insights for Search

  1. SEO Girl says:


    Great post, I think this tool is vaulable for advertisers!
    You can read more about Google insight for search also in my blog here:
    I would love to hear what you think about my post.


  2. Indeed I’ll be more interested by top 100 daily – weekly – monthly researches on Google.

    This will be very helpful to get additional inspiration and increase business with extra targeted efforts…

    To Your Success!

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