Quantcast traffic, demographics and lifestyle assessments

Oct 15, 2008

Even though collaborative filtering is so powerful a technique, Internet users barely get to benefit from it. No doubt, it is implemented in myriad ways on many sites but most such implementations do not go through any sort of active feedback loop so as to keep optimizing their effectiveness.

Quantcast takes a different approach. It’s traffic, demographics and lifestyle assessment presents the raw data itself.

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